Link building is the ultimate factor of SEO that plays a vital role in ranking the websites. No website can rank properly without attaching the links, this is why link building is known to be crucial if you want organic website ranking. The top ranking websites that appear on the search engine result page (SERP) have loads of links attached to it. Creating quality content today isn’t enough, in fact, link placement is required which is an arduous process, but it will pay off if you have correct SEO strategy.
2017 is almost getting over and you might be wondering what new changes will occur. Not much will change in the next year but these tips will definitely benefit your website and work better for your website. In this article, I will tell you some foolproof ways that will keep you in the competition and work best in 2018.
Start by providing topic that audience finds valuable
Before beginning identify the readers and influencers in your niche. Accordingly, you can provide topics to your readers that they are looking for and prove to be useful for them. Build a website that serves well with a strategy to approach them. A reader might want to read about content marketing or link building while landing on your website. Therefore you need to give a reason to people to come and read. Providing high-quality content will get you noticed and get preference on Google too.
Build skyscraper technique
This is a content driven technique that is used by SEO experts for link building and outdoing competitors. It’s based on writing high-quality content that adds to the appearance of the website and provides a professional look. After having a great content to publish, choose images that can enhance the web design and make it more appealing than your competitors’ website. Lastly, you can approach the sites that have posted your competitor’s link and convince them to replace it with your link. This is an advanced technique that works well if done right.
Social media sharing
Social media sharing has numerous benefits for the SEO industry. Social media platforms promotions are proven to be useful for getting quality backlinks to a website Link building through social media is known to be the most popular and successful method to promote your blog. Social media sites like Facebook, Twitter, Google+, and LinkedIn can be utilized to promote your blogs. It’s advisable to take advantage of social networking to gain quality backlinks.
Link reclamation is a method that requires effort to fix or remove the links that don’t provide any worth to SEO. It’s a practice of finding broken links that lead them to the site. It might not be easy to compile a list of dead backlinks. But if it’s done it will prove valuable for the SEO of the website and improve the user experience.
Broken links are quite easy to find and target. They can help draw traffic to your website if you find broken links on the authority page. There are tools like Ahrefs that will help you find the broken links and you can fix them. Also, you need to create new quality content and reach out to webmaster which will highlight the broken links relating to your niche. You will get something good in return if your website delivers the desired results.
Link building is undoubtedly a crucial element in the SEO. You can give a boost to your link building of the website by writing quality content, targeting the audience and maintain a good relationship with the audience. If they find your content valuable they will share your article and give backlinks to your article on their website. Moreover, by mastering these techniques you can help your content rank on the top and get more visibility. It will enhance your brand recognition and distinguish them from the competitors.
Nancy Lamas is a chief content strategist at a Digital development company in Singapore. She specializes in SEO, SMM, latest marketing strategies, and trends. She uses his skills and expertise to help businesses improve their marketing and gain high ranking on Google.